THE UNBEARABLE AUTOMATICITY OF BEING

@article{Bargh1999THEUA,
  title={THE UNBEARABLE AUTOMATICITY OF BEING},
  author={John A. Bargh and Tanya L. Chartrand},
  journal={American Psychologist},
  year={1999},
  volume={54},
  pages={462-479}
}
What was noted by E. J. hanger (1978) remains true today: that much of contemporary psychological research is based on the assumption that people are consciously and systematically processing incoming information in order to construe and interpret their world and to plan and engage in courses of action. As did E. J. hanger, the authors question this assumption. First, they review evidence that the ability to exercise such conscious, intentional control is actually quite limited, so that most of… 

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