THE QUALITY OF E-SERVICE IN B 2 C WEBSITES : AN APPROXIMATION WITH FUZZY DECISSION SUPPORT SYSTEMS

@inproceedings{Castro2013THEQO,
  title={THE QUALITY OF E-SERVICE IN B 2 C WEBSITES : AN APPROXIMATION WITH FUZZY DECISSION SUPPORT SYSTEMS},
  author={R{\^a}nmilla Cristhina Santos Castro},
  year={2013}
}
The present paper proposes a model to evaluate B2C websites. It has been considered a set of dimensions that have influence in the evaluation according to the literature review and a study of reliability. Once validated the model, it makes use of fuzzy inference systems in order to eliminate the uncertainty associated with the decision-making process. As a result of this research, a model capable of designing a simple and intuitive knowledge base is obtained (experts and/or users) in the… CONTINUE READING

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