THE OPPORTUNITy-BASED APPROAcH TO ENTREPRENEURIAl DIScOVERy RESEARcH

@inproceedings{Murphy2007THEOA,
  title={THE OPPORTUNITy-BASED APPROAcH TO ENTREPRENEURIAl DIScOVERy RESEARcH},
  author={Patrick J. Murphy and Matthew R. Marvel},
  year={2007}
}
It is almost a truism in entrepreneurship research that the entrepreneurial process begins most basically with the discovery of opportunities (Shane & Venkataraman, 2000). Entrepreneurship scholars have also noted that opportunities have distinctive conceptual properties (Venkataraman, 1997). Even so, it has gone almost unnoticed that the basic and distinctive nature of opportunities calls for a novel research approach (Eckhardt & Shane, 2003). Most of the entrepreneurship research emphasizing… CONTINUE READING

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