Corpus ID: 52022822

THE MILLENNIAL MIND

@inproceedings{Berntsson2018THEMM,
  title={THE MILLENNIAL MIND},
  author={Sandra Berntsson and S. Forsgren},
  year={2018}
}

• Sandra Berntsson, S. Forsgren
• Published 2018

The discourse of sustainable development has over the recent years become increasingly vital, due to the fashion industry ́s overly excessive use of natural resources and contribution to hyperconsumption. Hyper-consumption is part of the consequences of marketing, and consumers regard marketing of sustainability to be unreliable. Previous research has highlighted how communicating sustainability can increase sustainable consumption, however the real issue lies within reducing consumption… Expand

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