THE LOGIC OF CONNECTIVE ACTION

@article{Bennett2012THELO,
  title={THE LOGIC OF CONNECTIVE ACTION},
  author={W. Lance Bennett and Alexandra Segerberg},
  journal={Information, Communication \& Society},
  year={2012},
  volume={15},
  pages={739 - 768}
}
From the Arab Spring and los indignados in Spain, to Occupy Wall Street (and beyond), large-scale, sustained protests are using digital media in ways that go beyond sending and receiving messages. Some of these action formations contain relatively small roles for formal brick and mortar organizations. Others involve well-established advocacy organizations, in hybrid relations with other organizations, using technologies that enable personalized public engagement. Both stand in contrast to the… 
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