THE INTERNATIONAL MARKETING OF TECHNOLOGY: AN INTERACTION PERSPECTIVE

@inproceedings{Welch1985THEIM,
  title={THE INTERNATIONAL MARKETING OF TECHNOLOGY: AN INTERACTION PERSPECTIVE},
  author={Lawrence Welch},
  year={1985}
}
The International Marketing of Technology: An Interaction Perspective More and more companies have resorted to a wide diversity of international operation forms in order to enter and develop foreign markets. This diversity has been one of the features of international marketing over the past decade. Even though it appears that the entry mode to internationalization is still via simple exporting, with perhaps a shift to foreign investment later on, alternative modes, with various patterns of… CONTINUE READING