THE INFLUENCE OF THEME AS SLOT MACHINE ATTRIBUTE ON CASINO GAMERS DECISION-MAKING

@article{Wannenburg2013THEIO,
  title={THE INFLUENCE OF THEME AS SLOT MACHINE ATTRIBUTE ON CASINO GAMERS DECISION-MAKING},
  author={Elizma Wannenburg and Tonie Drotsky and J. D. Jager},
  journal={American Journal of Applied Sciences},
  year={2013},
  volume={10},
  pages={734-739}
}
When entering the casino gaming area, gamers are faced with hundreds of slot machines that vary in terms of themes, colours and sounds. Some gaming situations are characterized by low gamer involvement, but with considerable brand differences. Gamers visiting a casino have the option to play on various types of slot machines. Slot machine games range from single-bar to triple-bar combinations that range in themes and symbols. Some gamers prefer to play on the same slot machine game each time… Expand

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