THE INFLUENCE OF AD MODEL ETHNICITY AND SELF-REFERENCING ON ATTITUDES : Evidence from New Zealand

@article{Martin2004THEIO,
  title={THE INFLUENCE OF AD MODEL ETHNICITY AND SELF-REFERENCING ON ATTITUDES : Evidence from New Zealand},
  author={Brett A. S. Martin and University of Otago) is an associate pro- and Christina Kwai-Choi Lee and University of Auckland) is a se-},
  journal={Journal of Advertising},
  year={2004},
  volume={33},
  pages={27 - 37}
}
This paper examines consumer self-referencing as a mechanism for explaining ethnicity effects in advertising. Data was collected from a 2 (model ethnicity: Asian, white) ´ 2 (product stereotypicality: stereotypical, nonstereotypical) experiment. Measured independent variables included participant ethnicity and self-referencing. Results show that (1) Asians exhibit greater self-referencing of Asian models than do whites; (2) self-referencing mediates ethnicity effects on attitudes (i.e… 
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The Moderating Effects of Self-Referencing and Relational-Interdependent Self-Construal in Anti-Smoking Advertising for Adolescents
TLDR
Regardless of whether the relational-interdependent self-construal is high or low, when the anti-smoking advertising is from the family perspective to persuade adolescents not to smoke, both influence the adolescent more than the other two social relationship cues.
Self-referencing and consumer evaluations of larger-sized female models: A weight locus of control perspective
In two experiments, we show that the beliefs women have about the controllability of their weight (i.e., weight locus of control) influences their responses to advertisements featuring a larger-sized
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