• Corpus ID: 211080260


  author={B. A. Chukwu and E. C. Kanu and A. N. Ezeabogu},
This study examined the impact of advertising on consumer buying behavior in Enugu State Nigeria. Most organizations in Nigeria pay lukewarm attitude in advertising their products and services through effective advertising medium, and this have adverse effect on their output in terms of sales. They do not see the need of spending part of their budget in advertisement to promote their products and services and influence consumer buying behavior. With great increase in technological advancement… 

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