THE GO/NO-GO ASSOCIATION TASK

@article{Nosek2001THEGA,
  title={THE GO/NO-GO ASSOCIATION TASK},
  author={Brian A. Nosek and M. Banaji},
  journal={Social Cognition},
  year={2001},
  volume={19},
  pages={625-664}
}
  • Brian A. Nosek, M. Banaji
  • Published 2001
  • Psychology
  • Social Cognition
  • Abstract Theory is constrained by the quality and versatility of measurement tools. As such, the development of techniques for measurement is critical to the successful development of theory. This paper presents a technique — the Go/No-go Association Task (GNAT) — that joins a family of existing techniques for measuring implicit social cognition generally, with a focus on attitude (evaluation). To expand the measurement potential supplied by its closest cousin, the Implicit Association Test… CONTINUE READING

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