THE FUNCTIONAL APPROACH TO THE STUDY OF ATTITUDES

@article{Katz1960THEFA,
  title={THE FUNCTIONAL APPROACH TO THE STUDY OF ATTITUDES},
  author={Daniel Katz},
  journal={Public Opinion Quarterly},
  year={1960},
  volume={24},
  pages={163-204}
}
  • D. Katz
  • Published 20 June 1960
  • Psychology
  • Public Opinion Quarterly
At the psychological level the reasons for holding or for changing attitudes are found in the functions they perform for the individual, specifically the functions of adjustment, ego defense, value expression, and knowledge. The conditions necessary to arouse or modify an attitude vary according to the motivational basis of the attitude. Ego-defensive attitudes, for example, can be aroused by threats, appeals to hatred and repressed impulses, and authoritarian suggestion, and can be changed by… 

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