• Business
  • Published 2019

THE EXTENT OF IMPLEMENTATION OF MARKETING CONCEPT PHILOSOPHY BY THE NIGERIAN MANUFACTURING COMPANIES IN ANAMBRA AND ENUGU STATES

@inproceedings{Odike2019THEEO,
  title={THE EXTENT OF IMPLEMENTATION OF MARKETING CONCEPT PHILOSOPHY BY THE NIGERIAN MANUFACTURING COMPANIES IN ANAMBRA AND ENUGU STATES},
  author={Maryrose N. Odike and Victoria Chibuike},
  year={2019}
}
The major purpose of this study was to determine the extent of implementation of marketing concept by the Nigerian manufacturing companies in Anambra and Enugu States of Nigeria. The population consisted of 360 respondents made up of 180 general managers and 180 marketing managers of 180 registered Nigerian manufacturing companies in Anambra and Enugu States of Nigeria. The entire population was studied. Three research questions and three hypotheses were formulated for study. A structured… CONTINUE READING