THE DEVELOPMENT OF A MEASURE OF PERCEIVED HOMOPHILY IN INTERPERSONAL COMMUNICATION
@article{Mccroskey1975THEDO,
title={THE DEVELOPMENT OF A MEASURE OF PERCEIVED HOMOPHILY IN INTERPERSONAL COMMUNICATION},
author={James C Mccroskey and Virginia P. Richmond and John A. Daly},
journal={Human Communication Research},
year={1975},
volume={1},
pages={323-332}
}This paper reports the development of a measure of perceived homophily. In both an initial investigation and in four subsequent studies employing samples from diverse populations, four dimensions of response were observed. These dimensions were labeled Attitude, Morality, Appearance, and Background. Additional results indicated that opinion leaders are perceived as more homophilous than non-opinion leaders on the dimensions of Attitude, Morality, and Background. The scales found to measure…
432 Citations
Analysis and Improvement of the Measurement of Interpersonal Attraction and Homophily
- Psychology
- 2006
Three decades ago measures of interpersonal attraction and homophily were introduced to the field. A substantial number of research studies have been reported that employed one or more of these…
The effects of communication apprehension on the perception of peers
- Psychology
- 1976
SOlVIE of the more important outcomes of human communication are the perceptions of each other that are stimulated in the participants as a result of their interaction. A person's communication…
Differences in Perceptions of Communication across Types of Relationships
- Psychology
- 1999
This study explored four variables in interpersonal communication, i.e., Solidarity, Attitude-Value Homophily, Uncertainty, and Safety across four types of relationships. Scores from 160 college…
Interpersonal and psychological predictors of parasocial interaction with different television performers
- Psychology
- 1993
The study examined the relationship of interpersonal homophily and self‐esteem with the development of parasocial interaction. “Attitude”; homophily was found to be the strongest predictor, among the…
An Analysis of Source Valence Instrumentation in the Organizational Communication Literature
- Business
- 1989
This article reviews five source valence instruments reported in the literature, specifically designed to measure credibility, attraction, and homophily in the organizational context. As part of this…
Race, homophily, and purchase intentions and the Black consumer
- Business
- 2000
Black consumers are an important market for advertisers to reach. However, designing effective communication strategies is difficult. This study examines the moderation effect of ethnic…
Demographic homophily, communication and trust in intra-organizational business relationships
- BusinessJournal of Business & Industrial Marketing
- 2019
Purpose
The purpose of this study is to understand how employees of an organization build and maintain successful business relationships by analyzing major antecedents of relationship quality and…
The impact of social style upon person perception in primary relationships
- Psychology
- 1981
The concept of social style, or the observable style of communication behavior exhibited by each individual, was introduced. Two primary dimensions of communication behavior were identified:…
Support, information seeking, and homophily in a virtual support group for adoptive parents: Impact on perceived empathy
- PsychologyChildren and Youth Services Review
- 2019
Smoking artifacts as indicators of Homophily, attraction, and credibility: A replication
- Psychology
- 1994
Nonverbal researchers have determined that artifactual communication (clothing and accessories) has an impact on one's presentation of self. As part of uncertainty reduction in initial…
References
SHOWING 1-8 OF 8 REFERENCES
Optimal Heterophily and Communication Effectiveness: Some Empirical Findings
- Psychology
- 1973
A fundamental principle of human communication is that source-receiver similarity promotes communication effectiveness. But do perceived source-receiver dissimilarities have instrumental value in…
The effects of attitude, credibility, and homophily on selective exposure to information
- Psychology
- 1974
This paper reviews and criticizes selective exposure literature. Based upon that critique the following hypotheses were tested: (I) Receivers’ attitudes toward sources and concepts will significantly…
The measurement of interpersonal attraction
- Psychology
- 1974
The study reports a factor analytic investigation of the interpersonal attraction construct. Two‐hundred and fifteen subjects completed 30 Likert‐type, seven‐step scales concerning an acquaintance.…
Attitude change as a function of degree and type of interpersonal similarity and message type
- Psychology
- 1973
Interpersonal attraction and attitude similarity.
- PsychologyJournal of abnormal and social psychology
- 1961