THE APPLICATION OF BENFORD'S LAW IN PSYCHOLOGICAL PRICING DETECTION

@inproceedings{Joi2018THEAO,
  title={THE APPLICATION OF BENFORD'S LAW IN PSYCHOLOGICAL PRICING DETECTION},
  author={Hrvoje Jo{\vs}i{\'c} and Berislav Žmuk},
  year={2018}
}
This paper presents the application of Benford’s law in psychological pricing detection. Benford’s law is naturally occurring law which states that digits have predictable frequencies of appearance with digit one having the highest frequency. Psychological pricing is one of the marketing pricing strategies directed on price setting which have the psychological impact on certain consumers. In order to investigate the application of Benford’s law in psychological pricing detection, Benford’s law… Expand

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