THE AGENDA-SETTING FUNCTION OF MASS MEDIA

@article{McCombs1972THEAF,
  title={THE AGENDA-SETTING FUNCTION OF MASS MEDIA},
  author={Maxwell E. McCombs and Donald L. Shaw},
  journal={Public Opinion Quarterly},
  year={1972},
  volume={36},
  pages={176-187}
}
In choosing and displaying news, editors, newsroom staff, and broadcasters play an important part in shaping political reality. Readers learn not only about a given issue, but also how much importance to attach to that issue from the amount of information in a news story and its position. In reflecting what candidates are saying during a campaign, the mass media may well determine the important issues—that is, the media may jet the "agenda" of the campaign. The authors are associate professors… 

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