TAM2-based Study of Website User Behavior—Using Web 2.0 Websites as an Example

Abstract

In recent years, we have seen a return of web-based applications built with new ideas and new commercial models. The key momentum for the development of such applications is the Web 2.0 technology. Web 2.0 websites are dynamic and characterized by user interaction, sharing, and participation. The emergence of this new business model brings new business… (More)

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Cite this paper

@inproceedings{Wu2011TAM2basedSO, title={TAM2-based Study of Website User Behavior—Using Web 2.0 Websites as an Example}, author={Mei-Ying Wu and Han-Ping Chou and Yung-Chien Weng and Yen-Han Huang}, year={2011} }