Systematic Metaphor Analysis as a Method of Qualitative Research


George Lakoff and Mark Johnson’s theory of metaphor (1980, 1999) provides a basis for describing everyday cognitive structures using linguistic models and thus, making it possible to uncover both individual and collective patterns of thought and action. Lakoff and Johnson have not, however, developed a workable system for carrying out qualitative research… (More)


Figures and Tables

Sorry, we couldn't extract any figures or tables for this paper.