Synthoid: Endpoint User Profile Control

  title={Synthoid: Endpoint User Profile Control},
  author={Marcel Flores and Aleksandar Kuzmanovic},
  journal={2014 IEEE/WIC/ACM International Joint Conferences on Web Intelligence (WI) and Intelligent Agent Technologies (IAT)},
Web tracking is a practice that has grown in scope and complexity as the Internet has expanded. In particular, advertising networks have been continually advancing web tracking in order to gather the most information on users. On the other hand, users have often reacted negatively to tracking schemes, expressing concern about their lack of control. We present Synthoid, a system which returns control to users, without a need for tracker cooperation or broad adoption. Synthoid achieves this by… CONTINUE READING
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