Synecdoche, Aesthetics, and the Sublime Online: Or, What’s a Religious Internet Meme?

  title={Synecdoche, Aesthetics, and the Sublime Online: Or, What’s a Religious Internet Meme?},
  author={Scott Haden Church and Gavin Feller},
  journal={Journal of Media and Religion},
  pages={12 - 23}
ABSTRACT Hoping to court young people increasingly distancing themselves from institutional religious affiliation, religious organizations like the Church of Jesus Christ of Latter-day Saints are creating and circulating aesthetic short-form videos (memes) rife with existential cinematic tropes aimed at invoking a sublime, affective viewing experience. Unlike the destabilizing cinema that inspired them, however, these religious memes do not have the luxury of equivocation. Institutional… 
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