Symmetry and aesthetics in website design: It's a man's business

  title={Symmetry and aesthetics in website design: It's a man's business},
  author={Alexandre N. Tuch and Javier A. Bargas-Avila and Klaus Opwis},
  journal={Computers in Human Behavior},
In recent years the aesthetic appearance of user-interfaces has become a topic of increasing interest in the field of human–computer interaction (HCI). At the same time, it is well known that there are genderspecific effects in HCI. The present study investigates the effect of web page symmetry by taking gender differences into account. A total of 60 people (30 male, 30 female) participated in a laboratory experiment, where 20 website startpages had to be rated regarding symmetry, intuitive… CONTINUE READING
Highly Cited
This paper has 52 citations. REVIEW CITATIONS

From This Paper

Figures, tables, and topics from this paper.
31 Citations
64 References
Similar Papers


Publications citing this paper.
Showing 1-10 of 31 extracted citations

53 Citations

Citations per Year
Semantic Scholar estimates that this publication has 53 citations based on the available data.

See our FAQ for additional information.


Publications referenced by this paper.
Showing 1-10 of 64 references

Art and visual perception

  • R. Arnheim
  • Berkeley: University of California Press.
  • 1974
Highly Influential
9 Excerpts

Preferences in symmetries and symmetries in drawings: Asymmetries between ages and sexes

  • D. Humphrey
  • Empirical Studies of the Arts, 15, 41–60.
  • 1997
Highly Influential
4 Excerpts

A critical and experimental study of colour preferences

  • H. Eysenck
  • The American Journal of Psychology, 385–394.
  • 1941
Highly Influential
4 Excerpts

Aesthetic measure

  • G. Birkhoff
  • Cambridge: Harvard University Press.
  • 1933
Highly Influential
5 Excerpts

Similar Papers

Loading similar papers…