Symmetry and aesthetics in website design: It's a man's business

@article{Tuch2010SymmetryAA,
  title={Symmetry and aesthetics in website design: It's a man's business},
  author={Alexandre N. Tuch and Javier A. Bargas-Avila and Klaus Opwis},
  journal={Computers in Human Behavior},
  year={2010},
  volume={26},
  pages={1831-1837}
}
In recent years the aesthetic appearance of user-interfaces has become a topic of increasing interest in the field of human–computer interaction (HCI). At the same time, it is well known that there are genderspecific effects in HCI. The present study investigates the effect of web page symmetry by taking gender differences into account. A total of 60 people (30 male, 30 female) participated in a laboratory experiment, where 20 website startpages had to be rated regarding symmetry, intuitive… CONTINUE READING
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