Symmetry, Contingency, Complexity: Accommodating Uncertainty in Public Relations Theory.

@inproceedings{Murphy2000SymmetryCC,
  title={Symmetry, Contingency, Complexity: Accommodating Uncertainty in Public Relations Theory.},
  author={Priscilla Murphy},
  year={2000}
}
Abstract This article explores the potential of complexity theory as a unifying theory in public relations, where scholars have recently raised problems involving flux, uncertainty, adaptiveness, and loss of control. Complexity theory refers to the study of many individual actors who interact locally in an effort to adapt to their immediate situation, thereby forming large-scale patterns that affect an entire society, often unpredictably and uncontrollably. Five characteristics of complexity… CONTINUE READING

Citations

Publications citing this paper.
SHOWING 1-10 OF 14 CITATIONS

Public Relations in High Profile Family Crisis Situations

Kenneth D. Plowman, Liliya Velbovets, Brigham Young
  • 2009
VIEW 1 EXCERPT
CITES BACKGROUND