Symbiotic Postures of Commercial Advertising and Street Art

  title={Symbiotic Postures of Commercial Advertising and Street Art},
  author={Stefania Borghini and Luca M. Visconti and Laurel Anderson and John F. SHERRY, JR.‡},
  journal={Journal of Advertising},
  pages={113 - 126}
An ongoing tension between new ways of achieving novel, meaningful, and connected forms of expression is permeating the practice of advertising and igniting a lively academic debate. Novelty and social connection have long been preoccupations of art worlds. In this paper, we explore the creative tensions and synergies between countercultural and commercial communication forms of street art and advertising. Viewing each form as a species of rhetoric, we analyze a set of rhetorical practices… 
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