• DOI:10.2753/JOA0091-3367390308
Corpus ID: 2784881

Symbiotic Postures of Commercial Advertising and Street Art

@article{Borghini2010SymbioticPO,
  title={Symbiotic Postures of Commercial Advertising and Street Art},
  author={S. Borghini and L. Visconti and L. Anderson and JR.‡ John F. SHERRY},
  journal={Journal of Advertising},
  year={2010},
  volume={39},
  pages={113 - 126}
}

• S. Borghini, L. Visconti, +1 author John F. SHERRY, JR.‡
• Published 2010
• Psychology, Sociology
• Journal of Advertising

An ongoing tension between new ways of achieving novel, meaningful, and connected forms of expression is permeating the practice of advertising and igniting a lively academic debate. Novelty and social connection have long been preoccupations of art worlds. In this paper, we explore the creative tensions and synergies between countercultural and commercial communication forms of street art and advertising. Viewing each form as a species of rhetoric, we analyze a set of rhetorical practices… Expand

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