Switching between consumer technologies

@article{Ye2008SwitchingBC,
  title={Switching between consumer technologies},
  author={Chen Ye and Kevin C. Desouza and Sridhar R. Papagari Sangareddy and Sanjeev Kumar Jha},
  journal={Commun. ACM},
  year={2008},
  volume={51},
  pages={132-136}
}
Consumer technologies have become pervasive and ubiquitous in modern societies. These technologies have moved from being luxuries to necessities for average consumers. Moreover, they have become more affordable, are easily accessible, and have significant value-propositions. Many of these technologies, e.g. Web browsers, are available on the Internet as shareware or freeware. Today, it has become an increasingly simple task for the average consumer to find, acquire, set up and use these… CONTINUE READING