Sweet promises: Candy advertising to children and implications for industry self-regulation

@article{Harris2015SweetPC,
  title={Sweet promises: Candy advertising to children and implications for industry self-regulation},
  author={Jennifer L. Harris and M. LoDolce and C. Dembek and M. Schwartz},
  journal={Appetite},
  year={2015},
  volume={95},
  pages={585-592}
}
Candy advertising illustrates limitations of the Children's Food and Beverage Advertising Initiative (CFBAI) self-regulatory program to improve food marketing to children. Participating companies pledge to not advertise candy in child-directed media. Yet independent analyses show that children viewed 65% more candy ads on U.S. television in 2011 than in 2007, before CFBAI implementation. The present research corroborates these findings, characterizes the increase, and examines how CFBAI… Expand
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