Swayed by the music: sampling bias towards musical preference distinguishes like from dislike decisions.

@article{Lindsen2011SwayedBT,
  title={Swayed by the music: sampling bias towards musical preference distinguishes like from dislike decisions.},
  author={Job P. Lindsen and Gurpreet Moonga and Shinsuke Shimojo and Joydeep Bhattacharya},
  journal={Consciousness and cognition},
  year={2011},
  volume={20 4},
  pages={1781-6}
}
This study investigated the interaction between sampling behavior and preference formation underlying subjective decision making for like and dislike decisions. Two-alternative forced-choice tasks were used with closely-matched musical excerpts and the participants were free to listen and re-listen, i.e. to sample and resample each excerpt, until they reached a decision. We predicted that for decisions involving resampling, a sampling bias would be observed before the moment of conscious… CONTINUE READING

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