Swayed by Friends or by the Crowd?

@inproceedings{Abbassi2012SwayedBF,
  title={Swayed by Friends or by the Crowd?},
  author={Zeinab Abbassi and Christina Aperjis and Bernardo A. Huberman},
  booktitle={SocInfo},
  year={2012}
}
We have conducted three empirical studies of the effects of friend recommendations and general ratings on how online users make choices. These two components of social influence were investigated through user studies on Mechanical Turk. We find that for a user deciding between two choices an additional rating star has a much larger effect than an additional friend’s recommendation on the probability of selecting an item. Equally important, negative opinions from friends are more influential… CONTINUE READING
Recent Discussions
This paper has been referenced on Twitter 5 times over the past 90 days. VIEW TWEETS

References

Publications referenced by this paper.
Showing 1-10 of 27 references

Management fads, pedagogies, and other soft technologies

  • J. Bendor, B. Huberman, F. Wu
  • Journal of Economic Behavior & Organization 72,
  • 2009
Highly Influential
6 Excerpts

A randomized trial of peer influence in networks

  • S. Aral, Walker, D. Creating social contagion through viral product design
  • In Proceedings of the 31th Annual International…
  • 2010
1 Excerpt

Similar Papers

Loading similar papers…