Sustainable Pioneering Advantage ? Profit Implications of Market Entry Order

  title={Sustainable Pioneering Advantage ? Profit Implications of Market Entry Order},
  author={William Boulding and Markus Christen},
There is strong theoretical and empirical evidence supporting the idea that “first-tomarket” leads to an enduring market share advantage. In sharp contrast to these findings, we find that at the business unit level being first-to-market leads, on average, to a long-term profit disadvantage. This result holds for a sample of consumer goods as well as a sample of industrial goods and leads to questions about the validity of first mover advantage, in and of itself, as a strategy to achieve… CONTINUE READING
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