Sustainable Pioneering Advantage ? Profit Implications of Market Entry Order

@inproceedings{Boulding2003SustainablePA,
  title={Sustainable Pioneering Advantage ? Profit Implications of Market Entry Order},
  author={William Boulding and Markus Christen},
  year={2003}
}
There is strong theoretical and empirical evidence supporting the idea that “first-tomarket” leads to an enduring market share advantage. In sharp contrast to these findings, we find that at the business unit level being first-to-market leads, on average, to a long-term profit disadvantage. This result holds for a sample of consumer goods as well as a sample of industrial goods and leads to questions about the validity of first mover advantage, in and of itself, as a strategy to achieve… CONTINUE READING
Highly Cited
This paper has 45 citations. REVIEW CITATIONS

From This Paper

Figures, tables, and topics from this paper.

References

Publications referenced by this paper.
Showing 1-10 of 34 references

Controlling for observed and unobserved managerial skills in determining first-mover market share advantages

  • B.P.S. Murthi, Kannan Srinivasan, Gurumurthy Kalyanaram.
  • J. Marketing Res. 33(August) 329–336.
  • 1996
Highly Influential
3 Excerpts

Efficient estimation using panel data

  • Breusch, S. Trevor, Grayham E. Mizon, Peter Schmidt.
  • Econometrica 57(May) 695–700.
  • 1989
Highly Influential
3 Excerpts

Economic and econometric analysis of disguised data

  • Moore, J. Michael, William Boulding.
  • Working paper, Duke University, Durham, NC…
  • 1987
Highly Influential
3 Excerpts

P&G’s challenge

  • Jarvis, Steve.
  • Marketing News. August 28. 1 13.
  • 2000

Overcoming the early entrant advantage: The role of alignable and nonalignable differences

  • Zhang, Shi, Arthur B. Markman.
  • J. Marketing Res. 35(November) 413–426. 392
  • 1998

Using market-level data to understand promotion effects in a nonlinear model

  • Christen, Markus, Sachin Gupta, John C. Porter, Richard Staelin, Dick R. Wittink.
  • J. Marketing Res. 34(August) 322–334.
  • 1997
1 Excerpt

Order of market entry: Established empirical generalizations, emerging empirical generalizations, and future research

  • Kalyanaram, Gurumurthy, William T. Robinson, Glen L. Urban.
  • Marketing Sci. 14(2) G212–G221.
  • 1995
3 Excerpts

A look on the cost side: Market share and the competitive environment. Marketing Sci. 12(Spring) 144–166

  • ness, Duke University, Durham, NC, Richard Staelin
  • Marketing Science/Vol. 22,
  • 1993

Pioneering advantage : Marketing logic or marketing legend ?

  • N. Peter, J Gerard
  • Management Sci .
  • 1993

Pioneering advantage: Marketing logic or marketing legend? J

  • Golder, N. Peter, Gerard J. Tellis.
  • Marketing Res. 30(May) 158–170.
  • 1993

Similar Papers

Loading similar papers…