Sustainability and the authentic experience. Harnessing brand heritage – a study from Japan

@article{Taheri2018SustainabilityAT,
  title={Sustainability and the authentic experience. Harnessing brand heritage – a study from Japan},
  author={Babak Taheri and T. Farrington and Ross Curran and Kevin O'Gorman},
  journal={Journal of Sustainable Tourism},
  year={2018},
  volume={26},
  pages={49 - 67}
}
ABSTRACT This paper explores the influence of the formative brand heritage construct on perceived authenticity at repaired/reconstructed heritage sites, understood in relation to the Japanese practice of kintsugi (金継ぎ), thereby extending Kolar and Zabkar's consumer-based model of authenticity. It notes that variations of kintsugi occur in architectural heritage conservation worldwide. We establish relationships between brand heritage, cultural motivations, perceptions of authenticity… Expand
Deconstructing the internal structure of perceived authenticity for heritage tourism
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