Sustainability and the authentic experience. Harnessing brand heritage – a study from Japan

@article{Taheri2018SustainabilityAT,
  title={Sustainability and the authentic experience. Harnessing brand heritage – a study from Japan},
  author={B. Taheri and Thomas Farrington and R. Curran and K. O'Gorman},
  journal={Journal of Sustainable Tourism},
  year={2018},
  volume={26},
  pages={49 - 67}
}
  • B. Taheri, Thomas Farrington, +1 author K. O'Gorman
  • Published 2018
  • Economics
  • Journal of Sustainable Tourism
  • ABSTRACT This paper explores the influence of the formative brand heritage construct on perceived authenticity at repaired/reconstructed heritage sites, understood in relation to the Japanese practice of kintsugi (金継ぎ), thereby extending Kolar and Zabkar's consumer-based model of authenticity. It notes that variations of kintsugi occur in architectural heritage conservation worldwide. We establish relationships between brand heritage, cultural motivations, perceptions of authenticity… CONTINUE READING
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