Sustainability Management and Innovation " Exploring the Concept of Sustainability in Emerging Markets : Evidences from the Indian Pharmaceutical Industry
@inproceedings{Khan2005SustainabilityMA,
title={Sustainability Management and Innovation " Exploring the Concept of Sustainability in Emerging Markets : Evidences from the Indian Pharmaceutical Industry},
author={Shiban Khan},
year={2005}
}Current research on sustainability is heavily focused on the Western perspective. Therefore, there is a lack of knowledge on the different contextual idiosyncrasies of sustainability, and their role on shaping the concept in particular settings. Moreover, there is clear evidence that firms in the emerging Asian markets are lagging behind in their sustainability agenda, and thus, the potentials for such contextual studies are vast, and they can be expected to produce noteworthy outcomes. Under… Expand
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