• Sociology
  • Published 2014

Supports and Critiques on Porter's Competitive Strategy and Competitive Advantage

@inproceedings{Meki2014SupportsAC,
  title={Supports and Critiques on Porter's Competitive Strategy and Competitive Advantage},
  author={Ensar Meki{\'c} and Emina Mekic},
  year={2014}
}
The main purpose of this article is to qualitatively scrutinize work of Michael Porter from the ground of two main theories proposed by him; competitive advantage and competitive strategy. Therefore this article is written with the aim to question applicability and durability of Michael Porter’s strategies in modern business world. The main methodology used is literature review of secondary sources and data. Authors mainly relied on sources of high quality material such as books of Michael… CONTINUE READING