Supporting collective creativity within open innovation

@inproceedings{Ahonen2007SupportingCC,
  title={Supporting collective creativity within open innovation},
  author={Mikko Ahonen and Maria Antikainen and Marko M{\"a}kip{\"a}{\"a}},
  year={2007}
}
Dynamic and turbulent business environment with constant interventions of new technological, social and management innovations force the companies to seek new ways to bind the existing customers more tightly in the innovation process and at the same time, to attract new customers. The fierce competition of customer attention forces companies to create new attractive value creation methods to distinct from masses. Customizing products and services according to customer preferences might do the… CONTINUE READING

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