• Corpus ID: 13806988

Supply-Chain Integration through Information Sharing : Channel Partnership between Wal-Mart and Procter & Gamble

  title={Supply-Chain Integration through Information Sharing : Channel Partnership between Wal-Mart and Procter \& Gamble},
  author={Michael Grean and Michael J. Shaw},
This paper describes the development of channel partnership between a manufacturer (Procter and Gamble, or P&G) and a retailer (Wal-Mart). Both major players in their industries, P&G and WalMart found a way to leverage on information technology by sharing data across their mutual supply chains. The resulting channel has become more efficient because channel activities are better coordinated. There are reduced needs for inventories with increased sales by focusing on selling what the customers… 

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