• Corpus ID: 13806988

Supply-Chain Integration through Information Sharing : Channel Partnership between Wal-Mart and Procter & Gamble

@inproceedings{Grean2000SupplyChainIT,
  title={Supply-Chain Integration through Information Sharing : Channel Partnership between Wal-Mart and Procter \& Gamble},
  author={Michael Grean and Michael J. Shaw},
  year={2000}
}

• Michael Grean, M. Shaw
• Published 2000
• Business

This paper describes the development of channel partnership between a manufacturer (Procter and Gamble, or P&G) and a retailer (Wal-Mart). Both major players in their industries, P&G and WalMart found a way to leverage on information technology by sharing data across their mutual supply chains. The resulting channel has become more efficient because channel activities are better coordinated. There are reduced needs for inventories with increased sales by focusing on selling what the customers want. All in all, the supply chain between P&G and Wal-Mart has adopted a much better customer focus through the channel partnership. And it is mutually beneficial. This integration of the supply-chain information systems will become increasingly important both for enhancing business-tobusiness electronic commerce and for supporting the increasing volume and customization in business-toconsumer electronic commerce.