Supermarket Choice and Supermarket Competition in Market Equilibrium ¤

@inproceedings{Smith2002SupermarketCA,
  title={Supermarket Choice and Supermarket Competition in Market Equilibrium ¤},
  author={Howard Smith},
  year={2002}
}
Multi-store ...rms are common in the retailing industry. Theory suggests that cross-elasticities between stores of the same ...rm enhance market power. To evaluate the importance of this e¤ect in the UK supermarket industry, we estimate a model of consumer choice and expenditure using three data sources: pro...t margins for each chain, a survey of consumer choices, and a data set of store characteristics. To permit plausible substitution patterns, the utility model interacts consumer and store… CONTINUE READING