Superman versus Nick O'Teen — a children's anti-smoking campaign

@article{Jacob1985SupermanVN,
  title={Superman versus Nick O'Teen — a children's anti-smoking campaign},
  author={Miche{\'a}l Jacob},
  journal={Health Education Journal},
  year={1985},
  volume={44},
  pages={15 - 18}
}
  • M. Jacob
  • Published 1 March 1985
  • Medicine
  • Health Education Journal
IN December 1980, a novel anti-smoking campaign aimed at children aged from seven to eleven was launched by the Health Education Council. The campaign pitted the cartoon super-hero Superman against a newly-invented super-villian, Nick O'Teen. By the time the campaign ended in 1982, over 800,000 children had requested material produced by the HEC. The venture produced a positive response from schools, and evaluation demonstrated a significant impact on children themselves. In addition, the… Expand
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