Sunk Costs in the NBA: Why Draft Order Affects Playing Time and Survival in Professional Basketball

  title={Sunk Costs in the NBA: Why Draft Order Affects Playing Time and Survival in Professional Basketball},
  author={Barry M. Staw and Ha Hoang},
  journal={Administrative Science Quarterly},
  • B. Staw, Ha Hoang
  • Published 1 September 1995
  • Economics
  • Administrative Science Quarterly
This research was supported by a faculty research grant from the Institute of Industrial Relations at the University of California, Berkeley. The authors would like to thank Max Bazerman, Glenn Carroll, Marta Elvira, Chip Heath, Mark Mizruchi, Keith Murnighan, Robert Sutton, and Albert Teo for their suggestions on this research and/or comments on earlier drafts of this article. This study represents one of the first quantitative field tests of the sunk-cost effect. We tested whether the amount… Expand

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