Sun Tzu and sustainable competitive advantage

  • Muchiu Chang
  • Published 2004 in
    2004 IEEE International Engineering Management…

Abstract

Sustainable competitive advantage (SCA) has been a strategic concern to enterprises. In the era of knowledge economy, such an advantage migrates to the human-brain oriented intangible assets, or, intellectual property right (IPR). Combined with strategy, this brings up the importance of multi-disciplinary integration and business renovation in management… (More)

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