Successfully Changing Individual Travel Behavior

@article{Cooper2007SuccessfullyCI,
  title={Successfully Changing Individual Travel Behavior},
  author={C. Dudley Cooper},
  journal={Transportation Research Record},
  year={2007},
  volume={2021},
  pages={89 - 99}
}
  • C. Cooper
  • Published 2007
  • Engineering
  • Transportation Research Record
This paper demonstrates that community-based social marketing techniques can be successfully used to affect people's transportation awareness and behavior, as deployed in Washington State's King County Metro Transit's In Motion program. The In Motion approach focuses on neighborhood-based outreach instead of a more typical employer-based trip reduction program. In addition, In Motion addresses the potential to change any trip from drive alone to an alternative mode instead of focusing… Expand
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References

Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing
Most programs to foster sustainable behavior continue to be based upon modelsof behavior change that psychological research has found to be limited. Although psychology has much to contribute to theExpand