Success Factors of Online Petitions: Evidence from Change.org

@article{Elnoshokaty2016SuccessFO,
  title={Success Factors of Online Petitions: Evidence from Change.org},
  author={Ahmed Elnoshokaty and Shuyuan Deng and Dong-Heon Kwak},
  journal={2016 49th Hawaii International Conference on System Sciences (HICSS)},
  year={2016},
  pages={1979-1985}
}
Online petitions have emerged to become a powerful tool for the public to make positive impact on the society. This paper investigates what factors in the text content of online petitions influence their chance of success. Specifically, we examine moral, emotional, and cognitive elements in the petition language and identify their role in making online petitions successful. From the analysis of 12,808 online petitions from Change.org, we found that petitions containing positive emotions are… 
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