Success Factors of New Product Launch : The Case of iPhone Launch

  • Florin Dr, ghescu
  • Published 2015

Abstract

The continuous globalization and new product launch can represent essential drivers for the company performance. For many years has been conducted conceptual and empirical research in order to identity the success factors for new product launch. Therefore, the purpose of this paper is to identify and analyze the critical success factors for launching a new… (More)

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