Success Factors for Destination Marketing Web Sites: A Qualitative Meta-Analysis

@article{Park2007SuccessFF,
  title={Success Factors for Destination Marketing Web Sites: A Qualitative Meta-Analysis},
  author={Y. A. Park and U. Gretzel},
  journal={Journal of Travel Research},
  year={2007},
  volume={46},
  pages={46 - 63}
}
Destination marketing organizations invest considerable amounts of money in the development of Web sites as part of their overall promotion efforts. With increasing pressure on their budgets, it becomes ever more important for these organizations to assess the effectiveness of their Web sites, evaluate the return on their investments, and derive feedback on necessary improvements. Web site evaluation measures have been proposed in many ways and various contexts over the past decade. The study… Expand
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