Success Drivers of Fiction Books: An Empirical Analysis of Hardcover and Paperback Editions in Germany

@article{SchmidtStlting2011SuccessDO,
  title={Success Drivers of Fiction Books: An Empirical Analysis of Hardcover and Paperback Editions in Germany},
  author={Christina Schmidt-St{\"o}lting and Eva Bl{\"o}meke and Michel Clement},
  journal={Journal of Media Economics},
  year={2011},
  volume={24},
  pages={24 - 47}
}
Despite consumer's widespread interest in reading, enjoying, and buying books, very little research has considered the critical success factors of books. This article focuses on similarities and differences between success factors when selling fiction books sequentially in hardcover and paperback form. Using a large dataset gathered in cooperation with a leading German market research institute, this work estimates a seemingly unrelated regression model and finds that key marketing… 
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