Success/Failure Feedback, Expectancies, and Approach/Avoidance Motivation: How Regulatory Focus Moderates Classic Relations

Abstract

Applying regulatory focus theory (Higgins, 1997), we hypothesized that success-related approach motivation and increased expectancies are more likely to occur when performers are in a promotion than a prevention focus and that failure-related avoidance motivation and decreased expectancies are more likely to occur when performers are in a prevention than a… (More)

Topics

4 Figures and Tables