Subliminal messages. Between the devil and the media.

@article{Vokey1985SubliminalMB,
  title={Subliminal messages. Between the devil and the media.},
  author={John R. Vokey and J. Don Read},
  journal={The American psychologist},
  year={1985},
  volume={40 11},
  pages={
          1231-9
        }
}
We describe our entanglement in the controversial public issue of subliminal messages in advertising and popular music in order to provide a report of our research unencumbered by the misrep-resentations in the various media reports of this work. A distinction is drawn between the allegedpresence of these messages in the media concerned and the impact they are purported to have upon the listener or viewer. Our research is concerned primarily with the latter: Is there any evidence to warrant… 

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