Subliminal mere exposure: specific, general, and diffuse effects.

@article{Monahan2000SubliminalME,
  title={Subliminal mere exposure: specific, general, and diffuse effects.},
  author={Jennifer L Monahan and Sheila T. Murphy and Robert B. Zajonc},
  journal={Psychological science},
  year={2000},
  volume={11 6},
  pages={462-6}
}
The present research examined the possibility that repeated exposure may simultaneously produce specific and diffuse effects. In Study 1, participants were presented with 5-ms exposures of 25 stimuli each shown once (single-exposure condition) or with five repetitions of 5 stimuli (repeated-exposure condition). Participants in the repeated-exposure condition subsequently rated their own mood more positively than those in the single-exposure condition. Study 2 examined whether affect generated… CONTINUE READING
Highly Influential
This paper has highly influenced 15 other papers. REVIEW HIGHLY INFLUENTIAL CITATIONS