Subliminal mere exposure: specific, general, and diffuse effects.

  title={Subliminal mere exposure: specific, general, and diffuse effects.},
  author={Jennifer L Monahan and Sheila T. Murphy and Robert B. Zajonc},
  journal={Psychological science},
  volume={11 6},
The present research examined the possibility that repeated exposure may simultaneously produce specific and diffuse effects. In Study 1, participants were presented with 5-ms exposures of 25 stimuli each shown once (single-exposure condition) or with five repetitions of 5 stimuli (repeated-exposure condition). Participants in the repeated-exposure condition subsequently rated their own mood more positively than those in the single-exposure condition. Study 2 examined whether affect generated… CONTINUE READING
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