Subliminal Persuasion and Its Potential for Driver Behavior Adaptation

  title={Subliminal Persuasion and Its Potential for Driver Behavior Adaptation},
  author={Andreas Riener},
  journal={IEEE Transactions on Intelligent Transportation Systems},
Mental overload is a problem drivers are increasingly exposed to in today's complex task of vehicle operation and is one of the causes of traffic accidents or hazards. To keep road safety high but allow for additional information to be forwarded to the driver, we propose to employ subliminal persuasion: a technique where the information is transferred below the level of conscious awareness. Thus, the driver becomes aware of the information, but his/her cognitive load is unaltered. To analyze… CONTINUE READING
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