Subliminal Gender Stereotypes: Who Can Resist?

  title={Subliminal Gender Stereotypes: Who Can Resist?},
  author={Jolien Anne van Breen and Russell Spears and Toon Kuppens and Soledad de Lemus},
  journal={Personality and Social Psychology Bulletin},
  pages={1648 - 1663}
We examine women’s responses to subliminal gender stereotypes, that is, stereotypes present outside conscious awareness. Previous research suggests that subtle stereotypes elicit acceptance and assimilation, but we predict that subliminal exposure to gender stereotypes will trigger resistance in some women. Specifically, we expect resistance to occur among women who are relatively strongly identified with feminists, but not with the broader group of women. We predict that resistance takes the… Expand
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