Subliminal Exposure to Death-Related Stimuli Increases Defense of the Cultural Worldview

  title={Subliminal Exposure to Death-Related Stimuli Increases Defense of the Cultural Worldview},
  author={Jamie Arndt and Jeff Greenberg and Tom Pyszczynski and Sheldon Solomon},
  journal={Psychological Science},
  pages={379 - 385}
Three experiments reported here provide empirical support for the hypothesis derived from terror management theory that unconscious concerns about death motivate allegiance to cultural beliefs Study 1 contrasted exposure to a subliminal death-related stimulus, a standard mortality-salience treatment, and a neutral subliminal stimulus, and found that both the subliminal and the standard reminder of mortality led to more favorable evaluations of people who praised subjects' cultural worldview and… 

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