Subliminal Conditioning of Attitudes

  title={Subliminal Conditioning of Attitudes},
  author={Jon A. Krosnick and Andrew Betz and Lee Jussim and Ann Lynn},
  journal={Personality and Social Psychology Bulletin},
  pages={152 - 162}
Most of the literature on attitude formation assumes that attitudes are the products of deductive integration of an individual's beliefs about an object's attributes. Two studies demonstrate that attitudes can develop without deduction from such beliefs and, indeed, without individuals' being aware of the antecedents of those attitudes. Subjects viewed nine slides of a target person going about normal daily activities; immediately preceding the presentation of each photograph was a subliminal… 
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