Studying Organizational Creativity as Process: Fluidity or Duality?

  title={Studying Organizational Creativity as Process: Fluidity or Duality?},
  author={Johann Fortwengel and Elke Sch{\"u}{\ss}ler and J{\"o}rg Sydow},
  journal={Operations Strategy eJournal},
This paper contributes to process studies on organizational creativity by developing two competing research agendas. The first perspective, the ‘becoming’ view, depicts creativity as a constant flow of activity that crystallizes every once in a while in unpredictable moments of creativity. The second perspective, the ‘practice’ view, understands creativity as a practised social process, in which structures play the important role of both enabling and constraining individual agents in pursuing… Expand
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