Studying Consideration Effects in Empirical Choice Models Using Scanner Panel Data
@article{Andrews1995StudyingCE,
title={Studying Consideration Effects in Empirical Choice Models Using Scanner Panel Data},
author={R. Andrews and T. M. Srinivasan},
journal={Journal of Marketing Research},
year={1995},
volume={32},
pages={30 - 41}
}The authors develop a dynamic consideration set formation model, complementary to the static model developed by Roberts and Lattin (1991). The model does not require direct consumer reports of consideration and therefore can be applied to scanner data. Explicitly incorporating consideration effects appears to improve the multinomial logit model significantly.
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